when you download textures you have a lot channels to deal like ,diffuse,normal etc, with this plugin you can create easy material with just one click and setup your own preset , there is already preset for cinema4d,octane,Arnold,corona,V-Ray for the RedShift you need first make material in cinema4d and then use covert to redshift. this plugin save life time with just one click you have your material like you want , save hours of work